Premier League Returns after The Internationl Break with Matchweek 30, there was 8 games on 30th March the joint most games in one single day so far this season. This round of fixtures being the reverse games of Matchweek 8 back in October.
As always you can find last week Matchweek’s review – here
The current Kit Overview for Premier League is below, we now have all 60 shirts released… still waiting for confirmation of the shorts that will be used with Luton Town’s 3rd.
Matchweek 30 Fixtures
Total Kits Used
- Kits Worn in Total – 103 (+3 from Matchweek 29)
- Goalkeeper Kits – 58 (No change from Matchweek 29)
New Kits this Matchweek
Even as we reach Matchweek 30 we are seeing new Kit Looks used by teams, this week there were three new kit variations used…
West Ham United used alternative sky blue shorts with their Home for the first time this season to give us a classic Hammers look, these are also the same shorts that we have seen used with the Away Kit as an alternative this season, this is the 5th kit variation used this season by West Ham.
Fulham used their 3rd Kit with alternative pink shorts and socks to give us a nice looking kit against Sheffield United, the 5th kit look used by them this season.
Luton Town used their 8th Kit Variation of the season, another “mash up” on show, using the 3rd shirt with Home shorts and socks for a nice Navy / Navy / Orange look!
Kit Highlights
Although I do not include this as a variation of kit, as the actual kit remains the same Tottenham Hotspur used a charity sponsor in their game against Luton Town, the shirt sponsorship was in support for Philippines-based breast cancer charity “I Can Serve” and supported by regular sponsor AIA.
Everton made it four kits in four games when they used their 3rd Kit at AFC Bournemouth, it is also 5 Kits in 6 games which are all the of the Kit Variations The Toffees have used this season so far!
My favourite Kit Match Up of this weekend was the game between Newcastle United and West Ham United, the balance between the two kits works well, classic looking and timeless in their appearence, this really worked well for me!
Kit Stats
Overall we have seen 14 Home Kits, 3 Away Kits and 3 3rd Kits in action for these games.
There was there was four Kit Variations on show… three we were new kit looks above.
- West Ham United, Home with alternative Sky Blue Shorts
- Fulham, 3rd with alternative pink shorts and socks
- Luton Town, 3rd with Home Shorts and socks
- Manchester United in Away with alternative white shorts and socks, 2nd time used
Kit Grid – Up to 30th March 2024
Kit News
The big Premier League Kit News during the International Break was that Castore have purchased the Umbro Brand in the UK, now what does that mean? This is the statement regarding the purchase…
We are thrilled to announce that today, we have completed a deal with Umbro licensee, GL Dameck to sign an exclusive Umbro Professional Team Sports sub-license. This sub-licence allows us to market the Umbro brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands, and Denmark.
Following a £145 million investment round in November 2023, we will continue to innovate in the elite sports market with this Umbro Pro Team licence marking its emergence as a multi-brand business.
As a brand with a rich history at the heart of sport and a deep and storied life in elite football, having created some of the most iconic strips of all time, Umbro has an exceptional legacy. Our digital expertise and highly agile global supply chain provides a model that has allowed us to disrupt the traditional dominance of Nike and adidas. The ability to now market and supply the Umbro brand for team sports will elevate both Umbro and Castore to new levels.
The agreement also signifies our first step towards a brand segmentation strategy, enabling us to take a significant position in the UK & European elite sports markets.
Since our inception, we have rapidly grown to partner with over 50 leading sports teams worldwide through its digital first business model. We will now apply this digital expertise to the marketing of Umbro’s exceptional brand heritage and authenticity and further expand the Umbro partnership portfolio, with fans remaining at the core of its strategy.
From the start of the 2024/25 season we will have the exclusive right to seek to work with Umbro’s existing English Premier League team partnerships, including: AFC Bournemouth, Brentford, Luton Town and West Ham, as well as English Football League Clubs Ipswich Town, Huddersfield Town and Forest Green Rovers.
We will also supply, under the Umbro brand, to Heart of Midlothian in the Scottish Premiership, where Castore is already the global kit partner for Glasgow Rangers FC, and England Rugby men’s and women’s teams at a time of heightened interest in the sport during the Guinness Six Nations.
To me, this appears that the Umbro Brand will still exist but be produced by Castore, does that mean Castore will stop as a Kit Manufacturer, we will have to wait and see!
Let me know your thoughts in the comments below or at @Kit_Geek and the Premier League Kit Review will quite quickly with a midweek round of fixtures this Tuesday / Wednesday / Thursday.
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Football Kit Geek - @Kit_Geek 
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