As mentioned in the latest Edition of The Heat Press I called out this graphic from Stoke City which shows their Kit launch for 2022/23 and how they will be used as an overall set, it was something I wanted to take a little deeper look into.
On the 1st June The Potters launched their home kit, which was followed in the next two days with the two change kits (no kit designated as Away or 3rd), showing us these kits are being viewed as an overall set not three individual kits.

Macron have produced Stoke City’s kits since 2016 and in their 7th season as a partnership and for the first time since 2017/18 (their last in the Premier League) have produced three kits for the forthcoming season, having only had Home and Away Kits in the past four seasons and using alternative shorts and socks with these kits to avoid clashes.
However a rule was brought in by the EFL at the start of the 2021/22 season which requested clubs only have three shirts, three shorts and three socks in their “Kit Locker” for use, The Potters have shown this season how using these elements of kit sensibly and viewing the kit set as a whole kit can provide alternative that work well for the club and keeping a constant theme across all kit variations, we had an excellent example of this with Walsall in the 21/22 Season, details of that can be found here
Home Kit – The default Home Kit combines the traditional red and white striped shirt (this year seeing some detaling in the stripes) paired with white shorts and socks, the alternative of red shorts and socks (something we have seen regularly used over the past seasons) and a new look with black shorts and socks.

White Change Kit – The next kit launched was the white change kit, taking inspriation from the away kits of the 70s with the two coloured sash, this gives an unique look for the club (that kit being matched with black shorts and red socks). Looking at the club shop it appears this version will be used with black shorts and socks as default, with the red and white offering alternative looks.

Black Change Kit – The final kit lauched was the black kit, again using the club shop as the basis of this look will be paired with Red shorts and socks as a default look and this gives each short and sock colour block a first choice default look with one of the three kits.

So there we have it, currenly nine different kit variations offered with just three shirts, shorts and socks, we could even see up to a total of 27 kit variations possible if the shorts and socks are also mixed and matched, could we see a different look in each Away game in The Championship, part of me certainly hopes so.
Well done to Macron and Stoke City in delivering which is likely to be one of the best kit overall kit sets seen in the 2022/23 Season.