As many you of you know I am Millwall supporter and have been over 30 years now, when it comes to posting and writing articles I always look to remain neutral and do not tend to focus on my own club, however for one post I need to make an exception and here’s why….
Today (Wednesday 20th April 2022), Millwall announced a new Kit Partnership with Hummel and honestly this makes me feel like I am 10 years old again…. in fact, the closest feeling to this is when Millwall first had their kits produced by ASICS, which at the time I found amazing that we had the same kit manufacturer as two of the biggest clubs at the time, Newcastle United and Blackburn Rovers (1994)
Looking at my years of supporting the club the Kits have been produced by likes of Spall, Errea, Bukta, Macron and even a brand owned by then club owner Theo Paphitis (Strikeforce), so the thought of my club having what I would view as a World Class Kit Manufacturer really makes this Millwall Supporting Kit Geek excited.
Over the past few seasons in Macron’s second spell with the club have really delivered some wonderful kits, very much taken their influence from kits from late 80s, early 90s and I thank them for this, so there are decent size “shoes” to fill but given some of kits designed and produced over the past few seasons for clubs in English Football I cannot wait to see what this iconic brand have in store for my club.
The deal is a long-term deal for the next five years, starting from 2022 / 23 season and will provide “Bespoke” kits for the club’s teams and coaching staff, as well as taking control of Club Shop and online retail, this is a huge step for the club.
The full statement can be found here
In the meantime, here is a Concept Kit design created by a “Friend of Kit Geek” @KonceptKitz just to give you an idea of what Millwall x Hummel kit could look like!
Let me know your thoughts, especially you Millwall fans out there!
Thank you for indulging me in this little love in… normal service will resume.