Italia 90… the birth of modern football and Adidas Designs start breaking the mould….
The World Cup parade returned to Europe in 1990 with Italy hosting for second time after the 1934 tournament. The 14th World Cup was held between 8th June and 8th July within 12 host cities. the format was the same as previous World Cup in Mexico, see my Kit Log for that edition here – Mexico 1986
So we see 24 teams, taking part in six groups of four teams, followed by knock out rounds giving us again a total of 52 games to look at.
In terms of kits, the 90’s hit us in a big way at this World Cup and in particular Adidas who introduced some very views on the traditional international kits that we seen in previous tournaments, we also saw 19 teams wear both their first and second choice kits through the tournament.
At this point although not in a World Cup I do feel I have to make special mention to Euro 88 and those kits worn by The Netherlands and USSR, take a quick moment to reflect on those shirts…….. and now back into Italia 90!
Adidas, who supplied 15 of 24 teams kits really caught the eye with some outstanding kits and several different templates and styles gracing the pitch. Some more classic templates, think Netherlands, Ireland, Belgium and then some real “modern” designs for USSR, Czechoslovakia, Yugoslavia and Colombia, not forgetting of course the eventual Winners West Germany who wore a kit that was then unique and instantly iconic, a kit that often comes into contention when discussing greatest kits of all time.
Another iconic shirt from the tournament was England, who only wore their home kit through out the tournament but thanks to efforts of Paul “Gazza” Gascoigne taking the team to Semi-Finals made this kit a real fans favourite. Umbro reproduced the shirt in 2010 including Gazza’s No.19 on the back (and yes, I do have this version of the shirt).
In that Semi-Final West Germany wore their away kit for only time in the tournament and again it was a classic kit, similar in design to previously mentioned Euro 88 shirts of The Netherlands and USSR and something if reports are to believed will be the basis of the German away kit at Russia 2018.
For me special mentions need to be made to Scotland, with a stunning pair of kits from Umbro, that away kit….. and also the Colombia kits from Adidas, again as mentioned with Germany, these kits are basis of the shirt that will be worn this summer in Russia.